Branson backs competition to find cleaner air conditioners

Rocky Mountain Institute has launched a competition to solve the global cooling challenge with the backing of Sir Richard Branson and the Indian Government. The prize challenges inventors to find new ideas for more efficient cooling technologies.

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How to Make ACs Cool

Sir Richard Branson discusses the next market ripe for disruption, air conditioning units. A near $100 Billion market that is critical to human health and productivity desperately needs to become more efficient without compromising affordability as the world warms.

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